how to get over the fear of selling
Posted May 9, 2013on:
Does SELL feel like a dirty 4-letter word? Is the fear of it stopping you from making a living?
For the first few years of my coaching business, I really struggled to make it. Why? Because I felt like I was “selling myself.” I could talk about other people’s work that I loved, but to talk about mine? It was really hard. Even though I teach public speaking!!
And what did this mean? I was selling single sessions, one at a time… instead of bigger packages and offerings, which my clients truly needed. And I struggled financially, and didn’t have enough clients, even though my coaching was great.
To become successful, I had to translate the idea of selling (ew!) into… serving.
This is the first secret to know: your work is not about you. It’s about providing value – and transformation – to your clients. Offering single sessions is literally underserving people who need us. We need to create packages – and know how to talk about them effectively – so that we help clients the most, and enroll them in the packages that will give them what they really desire.
Honestly, this is a HUGE topic. So I want to recommend a resource for you, by an awesome friend and colleague of mine, Leela Somaya. She rocks. We were having a chat at a cafe yesterday, and she was telling me how she had to deal with getting over this fear herself.
Obviously, Leela did – because she made it to 6 figures within 14 months of launching her coaching business!
Leela is leading a free training: “Stop Selling & Start Listening: How To Get Three Dream Clients In 30 Days—By Learning to Listen on a Deeper Level & Serving From A Place of Compassion”
If this is an issue for you – especially if your fear of selling is stopping you from bringing your heartfelt gifts to the world – then I recommend joining in.
I’ll be there too! (I always want to learn more and get other perspectives.) Hope you enjoy it too – comment on this blog entry afterward and let me know what you got from it.