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Archive for the ‘getting clients’ Category

Does SELL feel like a dirty 4-letter word? Is the fear of it stopping you from making a living?

For the first few years of my coaching business, I really struggled to make it. Why? Because I felt like I was “selling myself.” I could talk about other people’s work that I loved, but to talk about mine? It was really hard. Even though I teach public speaking!!

And what did this mean? I was selling single sessions, one at a time… instead of bigger packages and offerings, which my clients truly needed. And I struggled financially, and didn’t have enough clients, even though my coaching was great.

To become successful, I had to translate the idea of selling (ew!) into… serving. 

This is the first secret to know: your work is not about you. It’s about providing value – and transformation – to your clients. Offering single sessions is literally underserving people who need us. We need to create packages – and know how to talk about them effectively – so that we help clients the most, and enroll them in the packages that will give them what they really desire.

Honestly, this is a HUGE topic. So I want to recommend a resource for you, by an awesome friend and colleague of mine, Leela Somaya. She rocks. We were having a chat at a cafe yesterday, and she was telling me how she had to deal with getting over this fear herself.

Obviously, Leela did – because she made it to 6 figures within 14 months of launching her coaching business!

Leela is leading a free training:  “Stop Selling & Start Listening:  How To Get Three Dream Clients In 30 Days—By Learning to Listen on a Deeper Level & Serving From A Place of Compassion”

Click Here for Details 

If this is an issue for you – especially if your fear of selling is stopping you from bringing your heartfelt gifts to the world – then I recommend joining in.

I’ll be there too! (I always want to learn more and get other perspectives.) Hope you enjoy it too – comment on this blog entry afterward and let me know what you got from it.

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Whenever I try something new, it’s a bit uncomfortable. When I do something really different, it’s really uncomfortable. Who wants that?

Like, speaking in front of large groups. Now, “large” is subjective. You might view large as 10, or 100. (For me, it’s over 1000… see below for my April event!)

However, being uncomfortable is how we grow. When we are too comfortable for too long, we’re not growing. We’re stagnant.

For speakers, learning new skills, like expanding the dynamics of your voice (e.g., pitch, tone, tempo, the resonance of your voice, and even pausing) may feel uncomfortable at first. So many people don’t even realize they can have a more dynamic voice and presence – it’s unfathomable to realize that your voice can be that amazing! And yet, for most people, finding those new dimensions is scary and uncomfortable.

You see, our comfort zone is where you’re safe. When you’re uncomfortable and choosing new actions, it means your growing. So, it’s essential to establish a new relationship with discomfort.

Sure, I talk about this with my clients all the time… and I also love what my own coach says: that in order to grow our businesses, we must expand our capacity to be uncomfortable.

And oh boy, I know what it’s like. When I first held my Authentic Entrepreneur Speaker Series a year ago, I was really uncomfortable. 3000 people tuning in, and partnering with incredible experts in the field with email lists up to 100,000? Yowza! Creating new offerings and implementing new marketing techniques? Scary. At times, I certainly didn’t have confidence, and I procrastinated as much as my time frame allowed. Yet, I still did it. Could it have been better? Certainly. And it is, each time – as I get more comfortable.

And today? Well, I’m a professional speaker, and enjoy new opportunities. And yet, there’s a great opportunity to expand my comfort zone. On April 27th, I’ll be a featured speaker at the National Entrepreneurs and Small Business Expo in Los Angeles. And I’ll be speaking live to at least 2500 people. It’ll be my biggest speaking engagement to date. Wahooooo!

So I encourage you to ask: what are avoiding because it’s uncomfortable? The more you can give yourself permission to make mistakes, and to grow, the better. Whether that’s to become more confident at speaking, to get more clients, or simply to have a difficult conversation with someone, here are some specific tips on how to be okay with being uncomfortable:

1)   Let yourself be in the unknown. Be okay not knowing all the answers.

2)   Take a lot of deep breaths. Stretch. Get in your body, so that you don’t get stuck in your fears.

3)   Give yourself permission to make mistakes. Face it: “perfect” is a utopian fantasy. It’s not reality.

4)   Have fun! Don’t take things so seriously. Incorporate play into your day. Even make the new growth into a game. (Yes, this might be easier when expanding your vocal dynamics, but it can work with other areas too!)

5)   Stop beating yourself up! This is so important: as long as you are self-critical you’re blocking yourself.

Below in the comments section, you have a chance to be lovingly witnessed. Please share your own experiences, or write in what action you’re willing to take to expand your comfort zone – and to step into even more of who you truly are.

If you’ve been reading my stuff for a while, you likely know I’m pretty obsessed with authenticity. Because I just can’t deal with people who feel really fake, or entrepreneurs and businesses that use scheming sales tactics, yet still attempt to label their efforts as “real” or “being authentic.” Ugh!

The thing is, those tactics used to work. But they don’t much anymore, because we’ve seen them in too many places. See, anything that’s a you-can-do-it formula will eventually become… formulaic. People see through it, even though the most well-intended, heart-based entrepreneurs fall prey to it. Whether it’s the tactic where the seller crosses out a bunch of prices and offers a really low “sale” price, or where they give a presentation that feels manipulative, the false premise is that they must do this in order to be a success.

And this simply isn’t true.

You can be YOU – the real you – and succeed.

I used to think, for example, that I couldn’t bring my whole self to my work. Like, when emailing my community I strived to be “professional”… and in doing so, I hid part of myself. What if they found out that I’m not normal?? Finally, I decided to have a “coming out” party… and announced to my list that I’m a deeply spiritual person. (Gasp!) And that it’s an essential part of my work (I’m an empath and an intuitive – so I deeply feel what’s happening with a client, and also can tune into what’s most aligned for them with their voice or with creating a thriving practice). This was scary. And you know what the big response was? Very little. Except that, the more I brought my real self out, the more I began to attract ideal clients. Cool, huh? The same goes for you. 

Authenticity is not…

A formula. Not that formulas are evil (not reinventing the wheel can actually save you a lot of time!), but you must adapt them to fit you.

A particular way of speaking. Any style dictated by someone else will not be your true voice.

Your habits. This is a tricky one: something may not feel authentic or “natural,” but that may be because it’s asking you to grow. This is true, for example, when I’m teaching clients empowering ways to breathe to support their voices more fully, or when expanding vocal dynamics.

Real authenticity is…

Being humble…and also in your power. It’s giving an offering from your heart, and doing your best, without trying to prove yourself.

Simply being present. You don’t need to talk in any particular style to be authentic. The less you try to be authentic, the better.

Staying open. If you receive your audience, or the other person, and honor them, you’ll more truly know how to respond in a real way.

Letting go. We’ve learned so many habits and patterns that go far beyond how we speak. It’s about our emotional makeup and our thoughts. And when we learn to release these, and find our true voice, we find our authenticity.

More than anything, authenticity is a path. In my experience, it takes time, and practice, and simple techniques, to release what isn’t truly us – so that we can let the golden sunshine of our true selves shine forth. And when you do, you’ll feel more at peace, more alive, and will become the true agent of change you were born to be.

And this is when your clients will come – and when your business will flourish. Because you’re just being you. Yes, business skills are necessary, but they’ll sign up because they experience the real you.

For me, authenticity is about frequent self-examination. Not in a scrutinizing, negative way, but in asking myself questions, about my behavior and how I feel internally: How am I showing up? Am I following my true path? Do I feel in integrity with how I’m speaking and interacting? Am I following formulas that aren’t me, and what might feel better? …While this sometimes may be a bit much, I am dedicated to embodying what I believe.

How about you? Other thoughts on authenticity? Please share your experiences, and leave comments or questions below.

Yours,

Jonathan

Are you sick of feeling lack about money, and not knowing where to get enough clients? Or, perhaps you know… and yet it still feels like a struggle. There are honestly numerous reasons why holistic practitioners, coaches, and other conscious, spiritual entrepreneurs who are trying to really do good work in the world find themselves stuck and under-earning. One frequent issue: we are not aligned in our truth. This may show up as…

  • Using marketing or messaging techniques that feel forced, fake or salesy… because that’s what you’ve been taught or see others doing
  • Not having identified your heartfelt niche or calling that really excites and motivates you to move forward
  • Not standing in the true power of your work – which means you may be undercharging, or simply undercutting your value through unconfident nonverbal communication (so that others aren’t compelled to hire you)
  • Energetically not attracting clients who really would benefit from your work – and who you just love!
It’s absolutely essential to step into our truth. Into our power. And into absolute integrity.

This can feel like a really personal issue… that must be dealt with in whatever way. So I encourage you to ask yourself some deep questions, such as:
  • What feels really alive in your work in the world? What do you love?
  • Are there business-building techniques (ways of finding clients) you’ve been taught that don’t really feel good? What are they?
  • What’s really missing for you in your work?
You have the choice to be in alignment. It requires A) letting go of that which doesn’t feel right… and B) getting any help you need to step into what is your true path, and to be compensated well for giving forth your greatest gifts. If you’re working with the wrong mentors, it just won’t work. And you’ll know when you find the right ones, because it’s a much easier Yes (even if you feel resistant)… and they get you. The right ones don’t try to force you to conform to a prefabricated system, but make sure that it works for you. Overall, the questions boil down to this:

What feels out of alignment? And what help do you need? 
Please share, and write in comments below.

Blessings to you and to all of those who need your sacred work!
Jonathan 

P.S. It can feel really vulnerable to speak your truth on something like this. And yet, if you do, I guarantee you’ll be speaking for 100 people who read this and don’t write anything. And you’ll inspire them to be okay with where they are at, too. You aren’t alone. Please share!
 
P.S.S. If you’re really ready for a breakthrough, and want to get out of the rut, I’m forming an affordable “thriving practice” group to address these issues, and also work with clients privately on all of the above. Email me to express interest in the group, or set up a time for a complimentary breakthrough session, to find the option that’s right for you.

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