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Posts Tagged ‘coaches

Does SELL feel like a dirty 4-letter word? Is the fear of it stopping you from making a living?

For the first few years of my coaching business, I really struggled to make it. Why? Because I felt like I was “selling myself.” I could talk about other people’s work that I loved, but to talk about mine? It was really hard. Even though I teach public speaking!!

And what did this mean? I was selling single sessions, one at a time… instead of bigger packages and offerings, which my clients truly needed. And I struggled financially, and didn’t have enough clients, even though my coaching was great.

To become successful, I had to translate the idea of selling (ew!) into… serving. 

This is the first secret to know: your work is not about you. It’s about providing value – and transformation – to your clients. Offering single sessions is literally underserving people who need us. We need to create packages – and know how to talk about them effectively – so that we help clients the most, and enroll them in the packages that will give them what they really desire.

Honestly, this is a HUGE topic. So I want to recommend a resource for you, by an awesome friend and colleague of mine, Leela Somaya. She rocks. We were having a chat at a cafe yesterday, and she was telling me how she had to deal with getting over this fear herself.

Obviously, Leela did – because she made it to 6 figures within 14 months of launching her coaching business!

Leela is leading a free training:  “Stop Selling & Start Listening:  How To Get Three Dream Clients In 30 Days—By Learning to Listen on a Deeper Level & Serving From A Place of Compassion”

Click Here for Details 

If this is an issue for you – especially if your fear of selling is stopping you from bringing your heartfelt gifts to the world – then I recommend joining in.

I’ll be there too! (I always want to learn more and get other perspectives.) Hope you enjoy it too – comment on this blog entry afterward and let me know what you got from it.

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Are you sick of feeling lack about money, and not knowing where to get enough clients? Or, perhaps you know… and yet it still feels like a struggle. There are honestly numerous reasons why holistic practitioners, coaches, and other conscious, spiritual entrepreneurs who are trying to really do good work in the world find themselves stuck and under-earning. One frequent issue: we are not aligned in our truth. This may show up as…

  • Using marketing or messaging techniques that feel forced, fake or salesy… because that’s what you’ve been taught or see others doing
  • Not having identified your heartfelt niche or calling that really excites and motivates you to move forward
  • Not standing in the true power of your work – which means you may be undercharging, or simply undercutting your value through unconfident nonverbal communication (so that others aren’t compelled to hire you)
  • Energetically not attracting clients who really would benefit from your work – and who you just love!
It’s absolutely essential to step into our truth. Into our power. And into absolute integrity.

This can feel like a really personal issue… that must be dealt with in whatever way. So I encourage you to ask yourself some deep questions, such as:
  • What feels really alive in your work in the world? What do you love?
  • Are there business-building techniques (ways of finding clients) you’ve been taught that don’t really feel good? What are they?
  • What’s really missing for you in your work?
You have the choice to be in alignment. It requires A) letting go of that which doesn’t feel right… and B) getting any help you need to step into what is your true path, and to be compensated well for giving forth your greatest gifts. If you’re working with the wrong mentors, it just won’t work. And you’ll know when you find the right ones, because it’s a much easier Yes (even if you feel resistant)… and they get you. The right ones don’t try to force you to conform to a prefabricated system, but make sure that it works for you. Overall, the questions boil down to this:

What feels out of alignment? And what help do you need? 
Please share, and write in comments below.

Blessings to you and to all of those who need your sacred work!
Jonathan 

P.S. It can feel really vulnerable to speak your truth on something like this. And yet, if you do, I guarantee you’ll be speaking for 100 people who read this and don’t write anything. And you’ll inspire them to be okay with where they are at, too. You aren’t alone. Please share!
 
P.S.S. If you’re really ready for a breakthrough, and want to get out of the rut, I’m forming an affordable “thriving practice” group to address these issues, and also work with clients privately on all of the above. Email me to express interest in the group, or set up a time for a complimentary breakthrough session, to find the option that’s right for you.

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