the inspiration blog

Posts Tagged ‘conscious business

I just returned from spending an amazing 3 days with 75 other top coaches at an intensive retreat in San Francisco, the Conscious Business Playground. I went knowing that we would be examining common practices engaged in by those of us who participate in conscious business (as a coach, practitioner or entrepreneur), and seeking to uplevel industry standards. I thought that I was already doing pretty well in this arena, since authenticity is a must for me, but I wanted to learn.

And I did. Boy, did I! So, I want to humbly share my experience.

Now, I won’t name all the names in the room for confidentiality’s sake, but you’d know many of them – all quite big names – business coaches, wellness coaches, relationship coaches, and personal transformation experts. And we covered many deep topics – both for our internal growth and how we do business – that contained room for all of us to grow.

For example, we discussed how newsletter marketing isn’t working so great these days, because trust has eroded in the entire industry. Most people just assume they’ll be marketed to, and not given actual value, so they don’t bother to open their emails (and thank you for opening this one!!).

If you read my posts from time to time, you probably know that I always strive to be authentic and real. It’s a super high value for me, to speak honestly, and as one human to another. However, when I really dug into it this weekend, I realized that a subtle energy of lack, and mistrust in the Divine, pervaded my motivations. Sure, my business is going very well. But I realized I was, on some level, wanting to control things. Like, if I didn’t use particular marketing methods that everyone else does and which I was taught (such as the format of sales pages, for instance, which I just dislike in general), I feared that people might not join my trainings – no matter the quality of my work. This subtle fear and mistrust surely gets conveyed energetically – and also means that, on some level, I perhaps haven’t been trusting the universal flow of energy, or my own value.

Shifting this, now, is already leading to a significant deepening of myself in relationship to my business… I seek to become even more conscious about every aspect of my business, at a higher level. To hold every single thing I do in highest consciousness, surrender and trust. And to make sure that I am likewise appreciative and fully respectful of you, and your path, too.

Why is it so hard to keep our consciousness raised around our businesses?

A big part of the problem, in my opinion, is that we emulate what others are doing. That’s not always a bad thing: I believe it important to know the path well-traveled, because it’s likely that it has worked for others. And, if we want do do things our way, it’s essential to know what works in order to deviate from it. Instead of reinventing the wheel, or trying to drive on triangles or cubes, we can make the wheel our own.

Another problem: for fear of things going badly, we can become risk-averse… and then we stop innovating, or even cease doing what we truly love.

This strain of thought may bring to mind certain newsletters or interactions that felt salesy or manipulative. However, this is the problem with trying to grow: it’s easy to critique what others are doing that feels out of alignment… but much harder to really look at our own stuff. 

So I pose to you, if you’re willing, an inquiry – the same questions I am asking myself:

  • What aspects of my business don’t feel aligned?
  • What practices have I learned from others that don’t totally feel right?
  • What would I like to make my own?
  • Knowing that making mistakes is part of the path, what seemingly risky ideas do I simply want to try, in order to make this path truly mine?

One of my other huge takeaways from this weekend was my deep desire to continue to forge collaborations and be in community. So I would truly love to hear your responses. Would you be willing to share some of your reflections?

If so, please comment below, so that we can all learn together. Thank you – your sharing will inspire and move so many others!

I hope my reflections and lessons I’m learning are helpful for you. May we all raise our consciousness further – in our personal lives and in our work in the world – to create the planet on which we wish to live.

If you’ve been reading my stuff for a while, you likely know I’m pretty obsessed with authenticity. Because I just can’t deal with people who feel really fake, or entrepreneurs and businesses that use scheming sales tactics, yet still attempt to label their efforts as “real” or “being authentic.” Ugh!

The thing is, those tactics used to work. But they don’t much anymore, because we’ve seen them in too many places. See, anything that’s a you-can-do-it formula will eventually become… formulaic. People see through it, even though the most well-intended, heart-based entrepreneurs fall prey to it. Whether it’s the tactic where the seller crosses out a bunch of prices and offers a really low “sale” price, or where they give a presentation that feels manipulative, the false premise is that they must do this in order to be a success.

And this simply isn’t true.

You can be YOU – the real you – and succeed.

I used to think, for example, that I couldn’t bring my whole self to my work. Like, when emailing my community I strived to be “professional”… and in doing so, I hid part of myself. What if they found out that I’m not normal?? Finally, I decided to have a “coming out” party… and announced to my list that I’m a deeply spiritual person. (Gasp!) And that it’s an essential part of my work (I’m an empath and an intuitive – so I deeply feel what’s happening with a client, and also can tune into what’s most aligned for them with their voice or with creating a thriving practice). This was scary. And you know what the big response was? Very little. Except that, the more I brought my real self out, the more I began to attract ideal clients. Cool, huh? The same goes for you. 

Authenticity is not…

A formula. Not that formulas are evil (not reinventing the wheel can actually save you a lot of time!), but you must adapt them to fit you.

A particular way of speaking. Any style dictated by someone else will not be your true voice.

Your habits. This is a tricky one: something may not feel authentic or “natural,” but that may be because it’s asking you to grow. This is true, for example, when I’m teaching clients empowering ways to breathe to support their voices more fully, or when expanding vocal dynamics.

Real authenticity is…

Being humble…and also in your power. It’s giving an offering from your heart, and doing your best, without trying to prove yourself.

Simply being present. You don’t need to talk in any particular style to be authentic. The less you try to be authentic, the better.

Staying open. If you receive your audience, or the other person, and honor them, you’ll more truly know how to respond in a real way.

Letting go. We’ve learned so many habits and patterns that go far beyond how we speak. It’s about our emotional makeup and our thoughts. And when we learn to release these, and find our true voice, we find our authenticity.

More than anything, authenticity is a path. In my experience, it takes time, and practice, and simple techniques, to release what isn’t truly us – so that we can let the golden sunshine of our true selves shine forth. And when you do, you’ll feel more at peace, more alive, and will become the true agent of change you were born to be.

And this is when your clients will come – and when your business will flourish. Because you’re just being you. Yes, business skills are necessary, but they’ll sign up because they experience the real you.

For me, authenticity is about frequent self-examination. Not in a scrutinizing, negative way, but in asking myself questions, about my behavior and how I feel internally: How am I showing up? Am I following my true path? Do I feel in integrity with how I’m speaking and interacting? Am I following formulas that aren’t me, and what might feel better? …While this sometimes may be a bit much, I am dedicated to embodying what I believe.

How about you? Other thoughts on authenticity? Please share your experiences, and leave comments or questions below.

Yours,

Jonathan


Want more?

To receive Jonathan's newsletter, and also get a free gift on speaking with confidence, click here

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 88 other followers

%d bloggers like this: